MEDIA KIT | Golfer Retention Campaign

 

1.0  Introduction: Golf Is Calling campaign
 
 
 

Golf Canada in partnership with the Golf Industry Advisory Council (GIAC) has launched a Canada-wide retention campaign to secure both new and returning golfers to the sport. Golf saw elevated levels of play in 2020 and 2021—the Golfer Retention Campaign aims to get these golfers back on the course in 2022.

The GIAC is comprised of industry experts including owners and operators, general managers, PGA of Canada professionals and executives from equipment, apparel and footwear industries.

Click here to watch the introductory webinar for golf facilities.

 
2.0  How-To Guide for Co-branded Assets

IMAGES

Open the free online photo editing software and follow the instructions in the below video.

VIDEOS

Open the free online video editing software

3.0  Download Assets

SOCIAL MEDIA

Click the links below to download ZIP files containing image assets for co-branding. Links are separated by different phases of the campaign.

Campaign Launch.

Supporting Assets.

Golf is Local.

Dimensions for social media

Facebook: 1080×1080 px
Instagram: 1080×1080 px
Twitter: 1920×1080 px
LinkedIn: 1920×1080 px
Stories: 1080×1920 px

PRINT

Click here to download the ZIP file containing poster assets for co-branding.

Dimensions: 11×17″

VIDEO

Campaign Launch

Golf is Calling (National Only)

B-roll video assets

4.0  Copy examples for social media

The tee sheet is filling up fast! Who’s playing this weekend?

#GolfIsCalling

Golf is [Club Name].

#GolfIsCalling

Tag a buddy you’re teeing it up with next ?

#GolfIsCalling

5.0  Contact information

Golf Canada Golf Services
members@golfcanada.ca
1.800.263.0009 x333

Regional Director, Western Canada (BC, AB, SK, MB)
Blair Armitage
barmitage@golfcanada.ca
604.812.7794

Regional Director, Ontario
Mike Dinner
mdinner@golfcanada.ca
647.291.2457

Regional Director, Québec
Patrick Rhéaume
prheaume@golfcanada.ca
581.745.8510

Regional Director, Eastern Canada (NB, NFLD, PEI, NS)
Jeff Hutt
jhutt@golfcanada.ca
506.260.6599