19th Hole

Titleist introduces next generation Tour Soft golf ball

Titleist Tour Soft 2020

The largest core ever produced by Titleist golf ball engineers drives longer distance and better short game performance in the new Titleist Tour Soft, available beginning Jan. 23 in Canadian golf shops.

Titleist Tour Soft was first introduced two years ago, utilizing new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel, very fast speed for commanding distance and excellent short game spin and control.

For golfers who prefer a softer-feeling golf ball, the new 2020 Tour Soft improves upon its prior generation with real performance advancements to help them play better:

“Golfers wanting to play a softer-feeling ball shouldn’t have to sacrifice yards off the tee or control into the green. We know they have real golf to play and their ball has to be much more than just soft,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “The new generation of Tour Soft continues to show what’s possible in a lower compression design. Our engineers have developed a longer, all-around better performing golf ball that maintains the soft and responsive feel that golfers love about this product.”

The new Tour Soft, offered in both white and high-optic yellow, is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in North Dartmouth, Mass., ensuring the most consistent performance and quality in every dozen and every ball.

NEW ALIGNMENT STAMP

Tour Soft’s sidestamp has been redesigned and integrated into a new alignment aid feature for 2020. The alignment stamp – resembling a “T” shape – makes it easier for golfers to line up their Tour Soft on the green or tee, without having to mark lines on the ball.

Titleist 2020 Tour Soft

“When we began offering alignment aid stamps through our My Titleist customizer (on Titleist.com) in February of 2018, they instantly became the most popular options among golfers choosing to add custom logos to their golf ball,” said Michael Fish, Titleist Golf Ball Product Manager. “Our research and testing with Tour Soft golfers showed an overwhelming preference for using an enhanced alignment stamp and they put this ‘T’ mark at the top of their list.”

TOUR SOFT PERFORMANCE & TECHNOLOGY

The new Titleist Tour Soft is engineered to provide golfers with better performance for their game, delivering responsive soft feel, commanding distance and excellent short-game performance through the following key technologies:

AVAILABILITY

The new Titleist Tour Soft available in Canadian golf shops beginning Jan. 23. MAP $44.99.