TORONTO – Score Media and Gaming Inc. (TSX: SCR; Nasdaq: SCR) (“theScore” or “the Company”) announced today that its wholly-owned subsidiary, Score Digital Sports Ventures (Canada) Inc. (“theScore Bet”), has entered into a multiyear agreement with Golf Canada to become its Official Gaming Partner. The exclusive partnership makes theScore Bet the first ever gaming partner for Golf Canada and its prestigious National Open Golf Championships – the CP Women’s Open and the RBC Canadian Open.
The partnership, which begins in 2022, provides theScore Bet with access to activate across Golf Canada’s high-profile events and large digital footprint. As an exclusive gaming partner of the RBC Canadian Open and the CP Women’s Open, theScore Bet will be able to engage fans through a variety of on-site activations, including creating members club experiences for theScore Bet users, as well as digital activations through both tournaments and Golf Canada’s channels.
Bill C-218, which legalizes single event sports betting, was proclaimed to come into force on August 27, 2021, with regulated online iGaming and sports betting offerings from private operators expected to commence in Ontario later this year. Both the RBC Canadian Open and CP Women’s Open will be held in Ontario in 2022. The RBC Canadian Open is scheduled to be held in the Greater Toronto Area in 2023 and 2024.
“We are thrilled to welcome theScore Bet as Golf Canada’s first Official Gaming Partner,” said Golf Canada’s Chief Commercial Officer, John Sibley. “theScore brand is already synonymous with sports coverage in Canada and we’re enthusiastic about the opportunity to team up to help build awareness for theScore Bet. Through Golf Canada’s entertainment properties and channels, theScore Bet will have direct access to engage with our large membership of devout Canadian sports fans.”
“We are proud to be Golf Canada’s first ever gaming partner and align theScore Bet with their organization and Canada’s marquee professional men’s and women’s golf events,” said Aubrey Levy, Senior Vice President of Content and Marketing, theScore. “This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans. With the RBC Canadian Open taking place in Ontario for all three years and the CP Women’s Open in the province for at least the coming year, it provides us an amazing foothold to interact with Canada’s passionate golf community around two of the most popular golf events in the country.”
The 2022 RBC Canadian Open will be held June 6-12 at St. George’s Golf and Country Club in Toronto with nearby Islington Golf Club hosting the championship’s practice facility. The 2022 CP Women’s Open takes place August 22-28 at Ottawa Hunt and Golf Club in Ottawa.
In March 2021, theScore Bet was named Official Betting Operator of the PGA TOUR across the United States and Canada, pending the enactment of enabling legislation and regulation, and receipt of all necessary regulatory approvals.
theScore Bet is an immersive and holistic mobile sports betting platform which includes a wide range of pre-game and in-play betting across all major sports leagues and events, and a comprehensive variety of bet types. When paired with theScore’s flagship mobile app, theScore Bet offers a deeply personalized user experience and uniquely integrated media and betting ecosystem.