Canada’s National Open Golf Championships will welcome a new wine partner as Golf Canada has aligned with Masi Wines, the historic Italian wine producer which celebrates its 250th anniversary this year, as the Official Wine of Golf Canada, the RBC Canadian Open and the CP Women’s Open.
Through the partnership, Masi’s premium portfolio, led by Masianco Pinot Grigio, the iconic red Campofiorin and the exciting new Fresco di Masi line – two refreshing organic blends perfect for summer – will be the feature wines poured at Golf Canada’s two National Open Golf Championships.
Masi will also elevate the summer festival atmosphere at the RBC Canadian Open and CP Women’s Open with a pouring experience from the one-of-a-kind Masi Airstream Trailer that offers spectators a custom retreat at the Masi Wine Garden.
“Golf Canada is very proud to partner with Masi Wines to deliver a selection of premium wines to our two flagship properties,” said John Sibley, Chief Commercial Officer at Golf Canada. “Masi’s diverse wine portfolio is well-positioned as the Official Wine of Golf Canada as we look forward to building on the festival atmosphere at the RBC Canadian Open and CP Women’s Open.”
Masi is distributed in Canada by fourth-generation family-owned and operated Authentic Wine and Spirits Merchants – a national fine wine and spirits importer and distributor headquartered in Mississauga, Ont. For Masi, the partnership will allow the wine brand to leverage Canadian golf while continuing to advance its brand profile and portfolio of golfing, hosting, ticketing, and media assets.
“We are delighted to partner with Golf Canada and honoured to serve as the Official Wine of the RBC Canadian Open and the CP Women’s Open.” says Luc Desroches, Sales Managing Director, Canada for Masi. “Golf, like wine, brings people closer together and is at its best when shared amongst good friends. We look forward to introducing golfers across Canada to our exciting range of wines from the beautiful Venetian territories of northeast Italy and beyond. With golf growing in Canada (and Italy!) we are excited to be along for the ride as the preferred glass of the 19th hole.”
As the National Sport Federation, Golf Canada will conduct the RBC Canadian Open June 6-12, 2022 at St. George’s Golf & Country Club in Toronto Ont. with nearby Islington Golf Club as the official practice facility. The CP Women’s Open, takes place August 22-28, 2022 at Ottawa Hunt & Golf Club in Ottawa, Ont.
Click here for more information on the RBC Canadian Open.
Click here for more information on the CP Women’s Open.