Fairhaven, MA – FootJoy has announced its plan to expand into women’s performance apparel with the launch of FJ Golfleisure. With the rapid growth of its men’s apparel line after entering the market just 4 years ago, FJ expands into the women’s market with a golf focused line inspired by the women’s athleisure lifestyle movement.
“The rise of athleisure women’s apparel driven by lifestyle changes inspired by fitness and wellness, has led us to develop this exciting range. As an authentic golf brand focused on performance golf wearables, we feel there is an opportunity in the market for a golf interpretation of the athleisure lifestyle movement,” said Whitney Trimble, Director of Marketing-FJ Apparel. “We also believe this is not a trend but rather a lifestyle shift in women’s apparel that needs to be addressed by a brand whose sole focus and passion is golf.”
FJ Golfleisure features an array of multifunctional silhouettes in comfortable performance fabrics for the active golfer while allowing these styles to also be worn for every day routine. The range includes body mapped base layers, performance mid-layers, full zip hoodies, skorts, leggings, space dye layering styles along with performance shirts and outerwear. All items are specifically designed for golf while being tailored for the player’s athleisure lifestyle.
Introduction of the FJ Golfleisure line will take place at the upcoming PGA Show in Orlando and include significant marketing support such as a lookbook catalog.
The Canadian line will be available in Canadian golf shops beginning Spring, 2017.