HILTON HEAD ISLAND, S.C. – The Royal Bank of Canada will return as title sponsor for the RBC Heritage in 2017.
RBC has sponsored the championship for the past five years. The agreement was extended for one year as all parties work toward a more long-term deal.
The tournament won’t have to go back to the sponsor-less days after Verizon decided to end its deal after the 2010 event. The tournament went a year without a title sponsor before forging the agreement with RBC and Boeing – who also agreed to a 1-year extension.
John Taft, CEO of RBC’s U.S. wealth management unit, announced the agreement earlier this week at Harbour Town Golf Links.
The tournament starts Thursday with the final round Sunday.
RBC is also title sponsor of the RBC Canadian Open.